Via ProQuest Historical Newspapers. 1 page., Notes formation of the Farm Paper Bloc by 60 editors of agricultural publications attending a national agricdultural conference. Herbert Myrick of Springfield, Massachusetts, was cited as source.
Sweet, Charles E. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1946-04-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36963
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Delivered at the annual meeting of the American Association of Advertising Agencies, April 10, 1946. 2 pages., Describes challenges and costs of gathering readership information in rural areas, as well as several research techniques considered by the Advertising Research Foundation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11581
Journal Title Details:
309 pages
Notes:
Phase I; Includes index, Ann Arbor, MI : Published for the Agricultural History Society and the Department of Communication Arts, New York State College of Agriculture and Life Sciences, Cornell University by University Microfilms International, c1979
