1. How plain talk increases readership 45 per cent to 66 per cent Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Murphy, D.R. (author) Format: Journal article Publication Date: 1947-09 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06530 Journal Title: Printer's Ink Journal Title Details: 220 : 35-37
2. Test proves short words and sentences get best readership Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Murphy, D.R. (author) Format: Journal article Publication Date: 1947-01-10 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06529 Journal Title: Printer's Ink Journal Title Details: 218: 61-64
3. They speak his language Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Cowing, A. G. (author) Format: Journal article Publication Date: 1945-10 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06531 Journal Title: Journal of Home Economics Journal Title Details: 37 : 487-489
