10 pages, Global population growth necessitates increasing food production while reducing the environmental impact of intensive agriculture. Organic production can address this need; however, organic producers lack the Extension support needed to advance their practice. Using phenomenological design, we explored how organic producers experience growing organically. We report factors relevant to producers' decision to grow organically, their experiences with adopting organic practices, and the alignment of their philosophical stances with the concept of growing organically. Participants would benefit from Extension programs targeted toward organic agriculture. We propose an Extension model to support producers in becoming more effective and efficient at growing organically.
7 pages, To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
Hennessy, David A. (author), Lindsey, Alexander J. (author), Che, Yuyuan (author), Lindsey, Laura E. (author), Pal Singh, Maninder (author), Feng, Hongli (author), Hawkins, Elizabeth M. (author), Subburayalu, Sakthi (author), Black, Roy (author), Richer, Eric A. (author), and Ochs, Daniel S. (author)
Format:
Journal article
Publication Date:
2022-01-24
Published:
United States: Clemson University Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12260
4 pages, Selecting optimal corn and soybean seeding rates are difficult decisions to make. A survey of Ohio and Michigan farm operators finds that, although generally keen to learn from others, they tend to emphasize their own experience over outside information sources. Soybean growers declare university and extension recommendations as more important than do corn growers. In response to direct queries and in free comments, growers place more emphasis on understanding the agronomic and technological problems at hand than on adjusting to the market environment. Given the decision environment, we argue that these responses are reasonable.
4 pages, In 2018 the Washington State legislature passed Substitute House Bill 2671 to address suicide in the agriculture industry, and Washington State University Skagit County Extension was selected by the Washington State Department of Health to develop a suicide prevention pilot program for farmers and farmworkers. In the initial stage from March to September 2019, program efforts included collaborating with suicide prevention and behavioral health experts, building institutional capacity (bilingual English–Spanish material and website creation), and leveraging the Extension platform. We provide a roadmap for other Extension entities looking to create suicide prevention programs.
8 pages., Extension materials that are sensitive to changing demographics and culture increase relevance and compliance with food safety practices. Produce safety extension materials were developed for U.S. Virgin Islands (USVI) produce growers to help with compliance with a new food safety rule. We developed employee training materials based on a needs assessment and behavioral change was evaluated six months after dissemination. The original materials were not seen as culturally appropriate but after modifications, improvements in food safety practices and behavior changes were observed. These results suggest that extension educators should seek feedback from target populations about potential interventions before implementation.
21 pages, Online via UI Library subscription., Author described a series of CD-ROMs containing many of the publications that the agricultural extension agents use when assisting the public. Included information about development and design of the CD-ROMs, assessed their impact on extension agents and librarians, and offered recommendations for future enhancements of the disk design.
5 pages, We developed an Excel-based computational template Extension educators can use to assist clientele with scheduling irrigation for efficient use of water. With the template, the user applies the dual crop coefficient method to calculate evaporation and transpiration rates separately, with the result being more accurate soil water tracking as compared to what occurs when a single crop coefficient is used. Crop water needs can be conveniently calculated on the basis of soil characteristics, crop growth stages, and weather information. Application examples demonstrate that the amount and frequency of irrigation should be adjusted according to soil texture. The template and application examples are available to Extension professionals as electronic supplementary material.
5pgs, Attention to stress and mental health among agricultural producers has increased over recent years, and Cooperative Extension has been active in offering educational workshops and resources to agricultural audiences. This article describes the process and effectiveness of expanding two (university) Extension farm stress management programs to Cooperative Extension in other states through a national Farm Stress Management Summit. The two-day training Summit provided deeper knowledge about farm stress issues and prepared Extension professionals to offer behavioral health programs in their own communities and respective states. Evaluation findings highlight effective aspects of the Summit and next steps.
9 pages., Cassava (Manihot esculenta) is an important regional food source, providing food and income to over 30 million farmers, processors, and traders in Nigeria. Extension programs support awareness and interest in new technologies; they facilitate the adoption and adaptation of new approaches to crop production, post-harvest processing, and marketing. Extension can be understood as an intermediary or catalyst in the dissemination of information to rural farmers. This study analyzed the effect of cassava farmers’ exposure to extension on a broad measure of cassava technology adoption, while considering the influence of some individual and farm characteristics as control variables. Data were obtained from personal interviews with sample of 952 households conducted in southern Nigeria. Results show a relationship between extension exposure and technology adoption. Farmer-to-farmer interaction played the greatest role in diffusion of the technologies. Interactions with extension agents were low, suggesting that adoption of improved technologies could be enhanced by improved regular contact with extension information. The results underscore the importance of farmer-to-farmer interaction processes that often overshadow extension assistance in supporting and guiding the use of production technology. The conclusions consider some implications for 21st century extension.
3 pages, This article provides a brief overview of Farm Dinner Theater (FDT), a novel intervention that positively influences the health and safety behaviors of senior family farmers and their family. The FDT uses principles of adult learning and engages the audience in conversations about their health and safety experiences. The FDT was developed through interdisciplinary community-engaged research and tested using a repeated measures design with 553 intervention and 317 comparison participants. Significant changes were reported and the FDT is now being used by Extension through the use of a toolkit developed by the project.
