Okoye, Anthony (author) and University of Guelph, Canada and Wageningen Agricultural University, The Netherlands
Format:
Proceedings
Publication Date:
1983-08-21
Published:
International: Agricultural University Wageningen, the Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19446
Notes:
Burton Swanson Collection, pp 56-61; Proceedings universities and integrated rural development in developing countries August 21-25, 1983, An International Conference
Cassel, E.K. (author), DeMarco, Kathleen A. (author), Douglass, L.W. (author), King, R.L. (author), Manspeaker, J.E. (author), Paape, M.J. (author), Peters, R.R. (author), Varner, M.A. (author), and Peters, DeMarco, Manspeaker, Cassel, King, Varner, Douglass: Department of Animal Science, University of Maryland, College Park, MD; Paape: Milk Secretion and Mastitis Laboratory, U.S. Department of Agriculture, Beltsville, MD
Format:
Journal article
Publication Date:
1986
Published:
USA: Champaign, IL : American Dairy Science Association.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05283
Barton, Elizabeth T. (author), Barton, Emily A. (author), Barton, Susan (author), Boyer, Cheryl R. (author), Brosnan, Jim (author), Hill, Paul (author), Hoyle, Jared (author), Reid, Judson (author), Seger, Jamie (author), Stafne, Eric (author), and University of Delaware
University of Virginia
Kansas State University
University of Tennessee
University of Washington
Cornell University
Ohio State University
Mississippi State University
Format:
Journal article
Publication Date:
2017-04
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10445
10 pages., Via online journal., We held a technology session at the 2016 Annual Meeting of the American Society for Horticultural Science in Atlanta, GA, to provide guidance for technology choices in extension education and an opportunity to learn more about engaging new audiences, including the millennial generation (people born between 1982 and 2000). The use of technology is now an integral part of extension-client interaction. Presenters in the session gave examples of when technologies such as blogs, social media accounts, or web conferencing tools allowed extension personnel to increase engagement with online consumers and ultimately help fulfill extension’s mission of extending knowledge and changing lives. Effective engagement requires both educators and learners to be satisfied with the exchange. It is critical to monitor the quality of these digitally facilitated exchanges as compared with traditional face-to-face interactions. Additionally, it is possible to quantify digital engagement with readily available metrics, such as “retweets” (a reposted or forwarded message) or “likes” (indication an item is appreciated). These allow innovative and substantive reporting to further justify continued use of digital technologies for enhancing client-extension relations.
17 pages, via online journal, Translator disclaimer
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ABSTRACT
Purpose: To identify and understand factors influencing farmers’ decisions to engage with extension activities. To understand farmer segments and how these factors vary in order to develop recommendations for future extension delivery.
Methodology: Qualitative data was obtained through semi-structured interviews with 30 Tasmanian dairy farmers. The Theory of Planned Behaviour (TPB) framework was used to identify and explore factors influencing farmer engagement intentions and behaviour.
Findings: There was a negative effect of social influence on experienced farmers’ intention to re-engage with extension, due to the belief extension activities were targeted to less experienced, younger farmers. Perceived control factors limiting engagement included lack of confidence about existing knowledge, resulting in farmers perceiving extension activities as confronting.
Practical implications: Key factors influencing intention to engage and continued engagement with extension were identified. These findings will inform future design and targeting of extension activities to improve initial and continued engagement. Subsequent recommendations are presented.
Theoretical implications: Previous TPB studies on adoption as an outcome of extension have typically focused on quantifying adoption predictions, rather than exploring how social factors interact and influence intentions and behaviours. This paper demonstrates how the TPB can be qualitatively applied to better understand farmer decision making, in this instance with respect to their initial and continued engagement with extension.
Originality/value: This paper demonstrates how the TPB can provide an evidence-based framework to qualitatively explore farmer intentions and behaviour. This approach has led to new insights into farmer decision making that will inform improvements in future extension development.
