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    1. Communication gap at the interface between extension systems and farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Melkote, S.R. (author), Vallath, C. (author), Ahmed, S.A. (author), and Poornananda, D.S. (author)
    Format:
    Book chapter
    Publication Date:
    1992
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10186
    Notes:
    In Melkote, S.R., C. Vallath, S.A. Ahmed, D.S. Poornananda, Communicaton gap in development: case studies of T&amp;V projects in south India. Rawat Publications, Jaipur, India.

    2. Instructor's guide: NPAC Communication Training Program. Unit IV - Written communication. Section D - The message in the writing process

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Teaching material
    Publication Date:
    1958
    Published:
    USA: National Project in Agricultural Communications (NPAC), Michigan State University, East Lansing.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07263
    Notes:
    Hal R. Taylor Collection, 56 pages.

    3. Using the "market, message, means of communication framework" to guide design of grape rootstock extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hill, Megan (author) and Hathaway, Sandy (author)
    Format:
    Journal article
    Publication Date:
    2017-01-01
    Published:
    Australia: Australasia-Pacific Extension Network (APEN)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11205
    Journal Title:
    Rural Extension and Innovation Systems Journal
    Journal Title Details:
    13(1) : 19-30
    Notes:
    The "market, message, means of communication" framework was tested in a case study, "adoption of rootstocks. It involved growing grapes for the wine industry and researchers found it a useful tool for ensuring that information is collected, analyzed, and used to inform extension program design.