Hill, Megan (author / Institute for Horticultural Development), Whiting, John (author / Institute for Horticultural Development), Fisher, Jane R. (author / Institute for Horticultural Development), and Kelly, Stephen (author / Institute for Horticultural Development)
Format:
Proceedings
Publication Date:
2000-03-29
Published:
Australia: Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20232
Notes:
Burton Swanson Collection, In section C of the "2000 conference proceedings: Association for International Agricultural and Extension Education", 16th Annual Conference, March 29th-April 1st, 2000, Arlington, Virginia, USA
7pgs, The grape and wine industry in Iowa is based on non-Vitis vinifera grapes, which are not well-known and come with their own set of challenges. An industry survey revealed that wine business and marketing are the main concerns for the Iowa grape and wine industry members. The educational resources already provided by Extension personnel were highly appreciated and events should be offered in several locations around Iowa. The main topics of roundtables and discussions should be about vineyard management and winemaking practices, specifically practices to avoid microbial spoilage, to reduce wine acidity and to select appropriate yeasts for fermentation.
The "market, message, means of communication" framework was tested in a case study, "adoption of rootstocks. It involved growing grapes for the wine industry and researchers found it a useful tool for ensuring that information is collected, analyzed, and used to inform extension program design.
