This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
Pages 75-76 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for master of science degree in extension education, Cornell University, Ithaca, NY. 1959. 178 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: B02499
Notes:
#759, Harold Swanson Collection. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Columbia, MO: University of Missouri, 1952. 64 p.
The "market, message, means of communication" framework was tested in a case study, "adoption of rootstocks. It involved growing grapes for the wine industry and researchers found it a useful tool for ensuring that information is collected, analyzed, and used to inform extension program design.
Dahl, Delbert T. (author / Cooperative Extension Service, University of Illinois at Urbana-Champaign) and Cooperative Extension Service, University of Illinois at Urbana-Champaign
Format:
Guide
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08860
