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    Start Over Subject Term extension Subject Term information needs Subject Term information sharing

    1. Blending digital and physical tools to deliver CSA information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ndirangu, Stella (author)
    Format:
    Opinion
    Publication Date:
    2019
    Published:
    International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11614
    Notes:
    3 pages., Online from publisher., Author addresses "large gap between African extension services ... and the number of farmers being reached." ... "Africa's existing mobile network (currently the second biggest mobile market in the world) could be better utilised to bridge this gap and provide mobile-based agricultural information, advice and support to smallholder farmers."

    2. Participatory Agricultural Extension from the Prospective of Audience-centered Communication Theory

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zhao, Di (author) and Wang, De-hai (author)
    Format:
    Online journal article
    Publication Date:
    2010-01-01
    Published:
    USA: EconPapers
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: + Document Number: D10317
    Journal Title:
    Asian Agricultural Research
    Journal Title Details:
    2(3) : 27-30
    Notes:
    4 pages., Via online journal., Transformation process to Audience-centered Communication Theory is introduced, as well as the basic idea of the theory in China. It is believed that using Audience-centered Communication theory can help to consolidate the theoretical basis of participatory agricultural extension. The communication essence of agricultural extension activity is studied, which is spreaders send information to farmers; then, farmers filter and process the information, transform it into their own experiences and feed back on time. Internet logical relationship between audience-centered communication and participatory agricultural extension is studied. Effects of Audience-centered Communication Theory on participatory agricultural extension are analyzed. One is that the Audience-centered Communication Theory defines the guidance and implementation basis of agricultural extension activities; the other is that bringing Audience-centered Communication Theory into agricultural extension research can help to expend the agricultural extension. Several enlightenments of the theory to participatory agricultural extension are obtained. Firstly, take audience as the orientation and focus on the needs of the audience. Secondly, advocate the participatory approach of process; and emphasize the importance of internal audience participation. Thirdly, establish two-way interaction mechanism; and make the promoters understand the implementation and performance status on time.