Johnson, Fiona (author) and Linehan, Chris (author)
Format:
Conference paper
Publication Date:
2001-10-05
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13505
Notes:
7 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
Russell, Donn H. (author / Iowa State University) and Trede, Larry D. (author / Iowa State University)
Format:
Proceedings
Publication Date:
2000-03-29
Published:
USA: Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20231
Notes:
Burton Swanson Collection, In section C of the "2000 conference proceedings: Association for International Agricultural and Extension Education", 16th Annual Conference, March 29th-April 1st, 2000, Arlington, Virginia, USA
Onyango, C.A. (author), Lawver, D.E. (author), Mungai, P.C. (author), Nyando, E. (author), Kanyi, M.G. (author), and Association for International Agricultural and Extension Education
Format:
Abstract
Publication Date:
2010-05
Published:
Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00423
Notes:
Abstract of article in the proceedings of the 26th annual meeting of the Association for International Agricultural and Extension Education in Saskatoon, Saskatchewan, Canada, May 16-19, 2010.
Tarbotton, Ian (author), Bramley, Mike (author), and Botha, Neels (author)
Format:
Article
Publication Date:
2003-11-26
Published:
New Zealand: Australasia-Pacific Extension Network (APEN)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20088
Notes:
9 pages; from "Extending Extension; beyond traditional boundaries, methods and ways of thinking", APEN 2003 Forum, Hobart, Tasmania, Australia, November 26-28, 2003
McCartney, Andrew (author), Tonge, Fleur (author), and Rea, Elwyn (author)
Format:
Conference paper
Publication Date:
2001-10-05
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13519
Notes:
6 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
17 pages, via online journal, Translator disclaimer
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ABSTRACT
Purpose: To identify and understand factors influencing farmers’ decisions to engage with extension activities. To understand farmer segments and how these factors vary in order to develop recommendations for future extension delivery.
Methodology: Qualitative data was obtained through semi-structured interviews with 30 Tasmanian dairy farmers. The Theory of Planned Behaviour (TPB) framework was used to identify and explore factors influencing farmer engagement intentions and behaviour.
Findings: There was a negative effect of social influence on experienced farmers’ intention to re-engage with extension, due to the belief extension activities were targeted to less experienced, younger farmers. Perceived control factors limiting engagement included lack of confidence about existing knowledge, resulting in farmers perceiving extension activities as confronting.
Practical implications: Key factors influencing intention to engage and continued engagement with extension were identified. These findings will inform future design and targeting of extension activities to improve initial and continued engagement. Subsequent recommendations are presented.
Theoretical implications: Previous TPB studies on adoption as an outcome of extension have typically focused on quantifying adoption predictions, rather than exploring how social factors interact and influence intentions and behaviours. This paper demonstrates how the TPB can be qualitatively applied to better understand farmer decision making, in this instance with respect to their initial and continued engagement with extension.
Originality/value: This paper demonstrates how the TPB can provide an evidence-based framework to qualitatively explore farmer intentions and behaviour. This approach has led to new insights into farmer decision making that will inform improvements in future extension development.
