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    Start Over Subject Term extension Subject Term extension programs Subject Term information sharing

    1. Communication, information sharing, and advisory services to raise awareness for fall armyworm detection and area-wide management by farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Toepfer, Stefan (author), Kuhlmann, Ulrich (author), Kansiime, Monica (author), Onyango Owino, David (author), Tamsin, Davis (author), Cameron, Katherine (author), and Day, Roger (author)
    Format:
    Online journal article
    Publication Date:
    2019-04
    Published:
    Germany: Springer
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10360
    Journal Title:
    Journal of Plant Diseases and Protection
    Journal Title Details:
    126(2) : 103–106
    Notes:
    4 pages., Via online journal., This is an opinion paper to the perspective paper “The spread of the Fall Army Worm Spodoptera frugiperda in Africa—what should be done next?” from the “Section Plant Protection in the Tropics and Subtropics” at the 61st German Congress of Plant Protection, held at the University of Hohenheim, Germany, on 11 September 2018. It highlights the best approaches in communication, information sharing, and advisory services to raise awareness for fall armyworm detection and area-wide management by farmers.

    2. Participatory Agricultural Extension from the Prospective of Audience-centered Communication Theory

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zhao, Di (author) and Wang, De-hai (author)
    Format:
    Online journal article
    Publication Date:
    2010-01-01
    Published:
    USA: EconPapers
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: + Document Number: D10317
    Journal Title:
    Asian Agricultural Research
    Journal Title Details:
    2(3) : 27-30
    Notes:
    4 pages., Via online journal., Transformation process to Audience-centered Communication Theory is introduced, as well as the basic idea of the theory in China. It is believed that using Audience-centered Communication theory can help to consolidate the theoretical basis of participatory agricultural extension. The communication essence of agricultural extension activity is studied, which is spreaders send information to farmers; then, farmers filter and process the information, transform it into their own experiences and feed back on time. Internet logical relationship between audience-centered communication and participatory agricultural extension is studied. Effects of Audience-centered Communication Theory on participatory agricultural extension are analyzed. One is that the Audience-centered Communication Theory defines the guidance and implementation basis of agricultural extension activities; the other is that bringing Audience-centered Communication Theory into agricultural extension research can help to expend the agricultural extension. Several enlightenments of the theory to participatory agricultural extension are obtained. Firstly, take audience as the orientation and focus on the needs of the audience. Secondly, advocate the participatory approach of process; and emphasize the importance of internal audience participation. Thirdly, establish two-way interaction mechanism; and make the promoters understand the implementation and performance status on time.