Zarecki, Yona (author / Audiovisual consultant and media producer, Audio-Visual Productions, Givatayim, Israel) and Audiovisual consultant and media producer, Audio-Visual Productions, Givatayim, Israel
Format:
Journal article
Publication Date:
1983-06
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04560
USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08919
Notes:
Pages 3-4 in Lucinda Crile, Review of Extension Studies - January to June 1950, Extension Service Circular 470, U.S. Department of Agriculture, Washington, D.C. July 1950. Summary of findings from a M.S. thesis, University of Wisconsin, Madison. 1949. 123 pages., Effective use of the "various media and tools of communication..., perhaps, is the area of our present training program that needs most strengthening."
Compton, J. Lin (author / University of Wisconsin) and Mattocks, David (author / Winrock International)
Format:
Proceedings
Publication Date:
1991-03-28
Published:
India: Association for International Agricultural and Extension Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C19946
Notes:
Burton Swanson Collection, 7 pages; from "Proceedings seventh annual meeting of the assocation for international agricultural and extension education"Riverfront Holiday Inn, St. Louis, Missouri, March 28-30, 1991
17 pages, via online journal, Translator disclaimer
Full Article Figures & data References Citations Metrics Reprints & Permissions Get access
ABSTRACT
Purpose: To identify and understand factors influencing farmers’ decisions to engage with extension activities. To understand farmer segments and how these factors vary in order to develop recommendations for future extension delivery.
Methodology: Qualitative data was obtained through semi-structured interviews with 30 Tasmanian dairy farmers. The Theory of Planned Behaviour (TPB) framework was used to identify and explore factors influencing farmer engagement intentions and behaviour.
Findings: There was a negative effect of social influence on experienced farmers’ intention to re-engage with extension, due to the belief extension activities were targeted to less experienced, younger farmers. Perceived control factors limiting engagement included lack of confidence about existing knowledge, resulting in farmers perceiving extension activities as confronting.
Practical implications: Key factors influencing intention to engage and continued engagement with extension were identified. These findings will inform future design and targeting of extension activities to improve initial and continued engagement. Subsequent recommendations are presented.
Theoretical implications: Previous TPB studies on adoption as an outcome of extension have typically focused on quantifying adoption predictions, rather than exploring how social factors interact and influence intentions and behaviours. This paper demonstrates how the TPB can be qualitatively applied to better understand farmer decision making, in this instance with respect to their initial and continued engagement with extension.
Originality/value: This paper demonstrates how the TPB can provide an evidence-based framework to qualitatively explore farmer intentions and behaviour. This approach has led to new insights into farmer decision making that will inform improvements in future extension development.
Ngai, Nguyen Ba (author), Paul, Bardolf (author), and Thuan, Dinh Duc (author)
Format:
Book chapter
Publication Date:
2002
Published:
Vietnam
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19810
Notes:
Pages 105-111 in W.M. Rivera and W. Zijp (eds.), Contracting for agricultural extension: international case studies and emerging practices. CABI Publishing, Wallingford, Oxon, United Kingdom. 188 pages
Bentley, Jeffery W. (author), Van Mele, Paul (author), Harun-Ar-Rashid (author), and Saleque, Mohammad Abu (author)
Format:
Book chapter
Publication Date:
2005
Published:
Bangladesh
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24696
Notes:
Pages 89-102 in Paul Van Mele, Ahmad Salahuddin and Noel P. Magor (eds.), Innovations in rural extension: case studies from Bangladesh. CABI Publishing, Oxfordshire, England. 307 pages.
