Carpenter, William L. (author), Hancock, J. (author), and Pence, R.A. (author)
Format:
Report
Publication Date:
1960
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 13 Document Number: B01700
Notes:
#747, Harold Swanson Collection, abstract available in Main Stacks 630.73 Un364r, Raleigh, NC : Division of Agricultural Information, North Carolina State College. 28 pp. (Report No. 3)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08629
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of thesis research for the master of arts degree, University of Maryland, College Park. 78 pages., Comparison of farmers who attend and do not attend extension meetings.
Page 65 in Review of Extension Research, January through December 1957. Summary of a survey for Agricultural Extension, Texas Agricultural College, College Station. 1957. 14 pages.
Mazumdar, A.K. (author), Nand, Hira (author), Pathak, S. (author), Sohal, T. S. (author), Rani, Asha (author), Malaviya, A. (author), Kakoty, H.N. (author), Chowdhary, Mukesh (author), and Makhija, V.K. (author)
Format:
Journal article
Publication Date:
1986-12
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23054
Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University
Mississippi State University
Format:
Journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
Masiclat, Steve (author), Scherer, Clifford W. (author), and Scherer: Associate Professor and Department Extension Leader, Department of Communication, Cornell University, Ithaca, NY; Masiclat: Graduate Student, Department of Communication, Cornell University, Ithaca, NY
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03231
