12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
USA: Donald W. Reynolds National Center for Business Journalism, Arizona State University, Phoenix.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11682
Notes:
2 pages., Via online article., Report on how local makers and crafting movements are unfolding for artisans, small-batch food producers, and other local makers. Identifies possible story angles for journalists.
Online from publication. 7 pages., Merchandiser of fresh produce explains how theater events in a produce department can create fun and excitement and can make memorable impressions on customers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02958
Notes:
International Public Relations Organization. 4 pages., Case study of an award-winning campaign by a food company, Yum! Brands,in the category of corporate responsibility.
Online from publisher. 6 pages., Case example includes description of successful use of farmer-to-farmer knowledge exchange and festivals for rural-urban populations featuring ways to get these climate-hardy crops back on their plates.
