21 pages, Online via UI Library subscription., Author described a series of CD-ROMs containing many of the publications that the agricultural extension agents use when assisting the public. Included information about development and design of the CD-ROMs, assessed their impact on extension agents and librarians, and offered recommendations for future enhancements of the disk design.
Mincemoyer, Thomas O. (author / Manager, Computer Division, Agricultural Information Services, The Pennsylvania State University, University Park, PA) and Manager, Computer Division, Agricultural Information Services, The Pennsylvania State University, University Park, PA
Format:
Conference paper
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03675
Notes:
James F. Evans Collection; See C03651 for original, In: Zazueta, Fedro S., and Bottcher, A.B. (Del), eds. Proceedings of the 2nd International Conference on Computers in Agricultural Extension Programs; 1988 February 10-11; Lake Buenavista (Orlando), FL. Gainesville, FL : University of Florida, Institute of Food and Agricultural Sciences, Florida Cooperative Extension Service, 1988. Vol. 2, p. 856-861
7 pages., Article #:3RIB1, via online journal., As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.
