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    Start Over Subject Term evaluation Subject Term events Subject Term media effectiveness

    1. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramukumba, Takalani (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
    Journal Title:
    African Journal of Hospitality, Tourism and Leisure
    Journal Title Details:
    6(4)
    Notes:
    12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

    2. Comparing B2B and agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

    3. Tours and field days

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Poorbaugh, Harry J. (author)
    Format:
    Book chapter
    Publication Date:
    1966
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08487
    Notes:
    Pages 152-160 in H.C. Sanders and others (editors), The Cooperative Extension Service, Prentice-Hall,Inc., Englewood Cliffs, New Jersey. 436 pages.

    4. What we know about the effectiveness of Farm Safety Day programs and what we need to know

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McCallum, Debra Moehle (author), Murphy, Shannon (author), Reed, Deborah B. (author), Claunch, Deborah T. (author), and Reynolds, Susan J. (author)
    Format:
    Journal article abstract
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06541
    Journal Title:
    Journal of Rural Health
    Journal Title Details:
    29(1) : 20-29