Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29251
Notes:
From BrownfieldAgNews via AgriMarketing update. 1 page., Reports on ag industry reactions to what one critic described as a "full-blown opinion piece disguised as news" in Time magazine.
Irani, Tracy (author), Sitton, Shelly (author), Hynes, James W. (author), Cartmell, D. Dwayne (author), Blackwell, Cindy (author), and Edwards, M. Craig (author)
Format:
Paper
Publication Date:
2008-03
Published:
Mali
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27715
Notes:
Pages 83-92 in proceedings of the annual meeting of the Association for International Agricultural and Extension Education at EARTH University, Costa Rica, on March 9-15, 2008.
Presented during a conference, The Amish, Old Orders and the Media, at the Young Center for Anabaptist and Pietist Studies, Elizabethtown College, Elizabethtown, Pennsylvania, in June 2001. One of six papers related to the culture clash between the traditional Old Orders and the modern media of mass communication.
Hays, Public perception of agriculture and environmental issues are influenced by mass media reporting. Journalists are concerned about ethics, but typically do not consider the ethical dimensions of their emphases on objectivity and event reporting. These leave the mass media particularly vulnerable to manipulation through staged pseudo events, especially in topic areas such as agriculture and the environment, where reporters are likely to have limited expertise. Objectivity then may be used as a defensive cover. Journalists need to be more wary in reporting staged events designed just for media attention and to recognize the limitations of objectivity in their efforts to present balanced coverage of issues related to agriculture and the environment. (original)
