Periodical is called to testify in a Senate hearing that involved the so-called sisal trust or fibre monopoly "which has recently sent upward the cost of the raw material from which binding twine is made." Farm Implement News "has been conducting a vigorous campaign against the manipulations of the monopoly…"
James F. Evans Collection; Paper presented at the 1989 Annual Conference of Agricultural Communicators in Education; 1989 July; Portland, OR, Responses from a mail survey of 190 journalists who work for farm journals -- a 78 response rate -- reveal that about two thirds of the journalists say advertisers have threatened their journals on occasion, and about one-half say that advertising has actually been withdrawn. The journalists also report that advertisers sometimes attempt to win over journalists with gifts, free meals, or in other ways, usually not with success. These journalists report that most farm publications do not have a clear policy in dealing with advertiser influence. At the same time, most farm journals are struggling to maintain advertising, a struggle that makes them vulnerable to pressures.
Swanson, Harold B. (author / University of Minnesota, Dept of Information and Agricultural Journalism) and University of Minnesota, Dept of Information and Agricultural Journalism
Format:
Journal article
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00719
Author emphasizes that codes of ethics need to be internalized throughout the publishing organization - considered and addressed daily. Points to a source of tips on how to incorporate ethics into the workplace effectively.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22545
Notes:
Published in a column, "The Final Word," from Food Routes Network, Millheim, Pennsylvania. Issue 45. 2 pages., Author reports on consolidation of farm periodicals, with resulting cutbacks in editorial staffing and in local coverage. Describes financial pressures that lead to more use of free-lance writers that often write for ag publications and ag public relations agencies simultaneously. "But the divided loyalties often yield stories that resemble corporate press releases more than journalism." Cites an example from his experience as a free-lance writer.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37352
Notes:
See C37280 for original, Page 73 in Fred Myers, Running the gamut: writings of Fred Myers, journalist and 50-year members, American Agricultural Editors' Association. Fred Myers, publishers, Florence, Alabama. 125 pages., Author expresses concern about mediocre work in the farm press.
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
