United States: Troy, Ohio: North American Association for Environmental Education
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: D08989
Notes:
James E. Grunig Collection, Pages 50-82 in L. A. Grunig (ed.), Environmental activism revisited: the changing nature of communication through organizational public relations, special interest groups and the mass media.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09064
Notes:
James E. Grunig Collection, Pages 50-82 in Grunig, Larissa A. (Ed.), Monographs in Environmental Education and Environmental Studies: Environmental activism revisited: The changing nature of communication through organizational public relations, special interest groups and the mass media. The North American Association for Environmental Education, Troy, Ohio. 32 pages.
19 pages, Audience-facilitated information flow has become the new norm created by a public divergence from traditional media sources. Mobile device advancements and partnerships have changed how audiences view news media and the sources relied upon to obtain information. With these advancements, social media users have become primary information providers and information gatekeepers. Twitter specifically has become a news media platform for some based on its effectiveness in facilitating information flow and triggering reorganization as it provides a platform for collaboration and coordination. Despite widespread acceptance of the threat climate change poses by the scientific community, it is still a topic of contention on social media. Climate conversations are typically approached with an us versus them mindset with us being used as representation of the communities to which audiences belong. The communities one belongs to typically follows social media users social, political and environmental ideologies. Walton’s theory of argument or inference schemes served as the theoretical framework for this study. Argument schemes represent common arguments and special context arguments, in this case scientific argumentation. Walton’s argument from ignorance was used as a framework for the study. The argument states that if there has been a thorough search through the knowledge base then concrete proof of a fact would exist. The findings indicated social media may be a useful tool when exploring climate change conversations through a sociopolitical lens and additional research is needed to closely examine how political ideologies, global location, and different environmental topics impact issue awareness and beliefs.
