Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26974
Notes:
Pages 179-188 in Jon Entine (ed.), Let them eat precaution: how politics is undermining the genetic revolution in agriculture, AEI Press, Washington, D.C. 203 pages., Special focus on efforts of Greenpeace.
Reichel, Christian (author), Martens, Sofia Elena (author), and Harms, Arne (author)
Format:
Book chapter
Publication Date:
2012
Published:
Indonesia: Transcript, Bielefeld, Germany.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07332
Notes:
Pages 93-118 in Anna-Katharina Hornidge and Christoph Antweiler (eds.), Environmental uncertainty and local knowledge: Southeast Asia as a laboratory of global ecological change. Transcript, Bielefeld, Germany. 284 pages.
This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.
Perspectives on the role of an ethical public communicator in "this toxic political situation called the environmental debate." Author concludes that in this information environment "the real ethical issue lies with us - the informed citizenry. An ethical citizenry would be rhetorically savvy in order to make sound choices about their local economies and their global environment."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05910
Notes:
Pages 19-37 in Liverman,D.G.E., Pereira, C.P.G. and Marker, B. (eds) Communicating environmental geoscience. Special Publication 305, Geological Society, London, U.K.
