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2. Promoting vegetarianism through moralization and knowledge calibration
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arora, Anshu Saxena (author), Bradford, Shalonda (author), Arora, Amit (author), and Gavino, Rafaella (author)
- Format:
- Journal article
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11581
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 23(6) : 889-912
- Notes:
- 25 pages., Online via UI e-subscription., Researchers investigated consumer attitudes toward vegetarianism, using two studies involving interviews with vegetarians and meat eaters. Text analysis revealed that "emotionally calibrated consumers were 'moral vegetarians' who find meat repulsive and make ethical food choices." Cognitively calibrated consumers were found to be 'health vegetarians' who "scanned the nutrition information, avoided meat due to health restrictions, and embraced vegetarianism for healthy life." Findings prompted suggestions for promoting vegetarianism.
3. The threat of 3-D steaks
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author / Drovers)
- Format:
- Editorial
- Publication Date:
- 2021-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12147
- Journal Title:
- Drovers Cattlenetwork
- Notes:
- Online from publication. 1 page., Editorial examines the threat of 3-D bio-printed ribeye steak, as unveiled by an Israeli start-up focused on cultured meat technology.