Via online. 28 pages., Involves Facebook responses of local chapters of the National FFA Organization involving a 2017 wildfire devastation in Texas, Oklahoma, and Kansas. Author's analysis of 23 public posts led to an observation that the FFA chapter posts contained embedded traditional rural literacies and insular narrative. Observed failure to capitalize on Facebook's potential as an advocacy tool to inform and engage large public audiences.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11391
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5 pages., Online research report., A survey of 3,748 American-based scientists connected with the American Association for the Advancement of Science (AAAS) found that 87% agreed with the statement, "Scientists should take an active role in public policy debates about issues related to science and technology." At the same time, "most scientists believe that science news coverage can pose problems for science."
12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
