Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09620
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Delmar Hatesohl Collection, Publisher of this article is not identified., Author examines rural-urban understanding in the context of public concerns about animal rights, across the years. Offers six suggestions for those producing food, including advice to take a look at your production system and avoid responding with emotional arguments.
Via online journal., Creating unique stories through storytelling as a way to stage extraordinary experiences has become increasingly important in the tourism industry, particularly in experience-based activities such as farm tourism. However, limited resources and the lack of knowledge of the experiencescape suggest that many farm tourism operators struggle to integrate the experiencescape as part of storytelling. The research method chosen was an explorative study with the use of semi-structured in-depth interviews with key farm tourism operators in the Inland region in Norway. How stories and concepts are created is dependent on the resources available, the perception of authenticity, the history of the farm as well as the environment. Storytelling can be facilitated through tangible elements in the experiencescape such as the physical environment as well as intangible elements including the interaction and dynamics between the host and guest. The farmer or the person telling the story also need to possess certain skills, engagement, and interest in order to be committed to deliver the story or the concept. Essentially, the farmer becomes a part of the product and the experience.
19 pages., Via online., In a comparative case study, researchers analyzed two social media conflicts between farmers and animal right advocates to understand how conflicts establish, escalate, and return dormant through issue and identity framing and the discursive use of emotions. "The binary opposition is initially established through issue framing but escalates into an identity conflict that involves group labeling and blaming."
