Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27595
Notes:
Capital Press newspaper via Food Safety Network. 2 page., Describes a documentary, Cornucopia's Challenge, that traces several crops from seed to market.
Meyers, Courtney A. (author), Irlbeck, Erica (author), Fletcher, Kelsey (author), and Smith, Jade (author)
Format:
Paper
Publication Date:
2011-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01500
Notes:
Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Corpus Christi, Texas, February 6-7, 2011. 24 pages.
9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."
