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    42. Publisher's choice: the influence of publishers and advertisers on agri-business magazines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author) and Banning, Stephen A. (author)
    Format:
    Paper
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
    Notes:
    Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.

    43. Publishing magazines to meet reader needs and interests

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Palmer, L. (author)
    Format:
    Report
    Publication Date:
    1971
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: B00768
    Notes:
    AgComm Teaching, Madison, Wisconsin: Dept. of Agricultural Journalism, College of Agricultural and Life Sciences, University of Wisconsin. 71pp. (Bulletin 38).

    47. Requests for "charity" in the way of free space

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, W.G. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1923-03-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24837
    Notes:
    Bulletin No. 13, page 2., On handling requests from advertisers and advertising agencies for free space in farm periodicals.