Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27734
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Available in CD and print formats., Abstracts of six papers presented to the Research Special Interest Group at the annual meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, in Traverse City, Michigan, June 10, 2008. 10 pages., Titles: Genetically modified crops in developing countries: a meta-analysis of mass media coverage, public knowledge and attitudes; Conversations with gatekeepers: an exploratory study of agricultural publication editors' decisions to publish risk coverage; Branding the land-grant university: agricultural producers' and community leaders' awareness of the tripartite mission; Student publication's' place in agricultural communication curriculum; A content analysis of food safety measures on television's Food Network; and Food tube: online coverage of food safety.
Reprinted editorial from Farm, Stock and Home. Recounts the dangers of withholding advertising because a marketer does not happen to like a certain article or editorial in a paper. "If this attitude of mind becomes general and advertising is distributed to the trimmers or the silent publications the public will be under the necessity of paying something like a reasonable price for publications that dare to be alive and vital. Perhaps that would be more satisfactory all around, for if an editor must write with both eyes on the advertisers, it's a long farewell to social, economic and moral progress."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
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Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."
