Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37345
Notes:
See C37280 for original, Page 66 in Fred Myers, Running the gamut: writings of Fred Myers, journalist and 50-year members, American Agricultural Editors' Association. Fred Myers, publishers, Florence, Alabama. 125 pages.
Reprinted editorial from Farm, Stock and Home. Recounts the dangers of withholding advertising because a marketer does not happen to like a certain article or editorial in a paper. "If this attitude of mind becomes general and advertising is distributed to the trimmers or the silent publications the public will be under the necessity of paying something like a reasonable price for publications that dare to be alive and vital. Perhaps that would be more satisfactory all around, for if an editor must write with both eyes on the advertisers, it's a long farewell to social, economic and moral progress."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
Notes:
Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."
USA: Delmar, Centage Learning, Clifton Park, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01730
Notes:
"As communicators, we are caretakers of an industry - one of the most important industries in the history of humankind. It is our duty as students and teachers of agriculture to learn, as efficiently and thoroughly as we can, the skills needed to tell a positive story about agriculture through words, pictures and Web site content. This book will help you in that goal." (p. xiii)
Cites journalism educator Don Ranley who urges maintaining the wall between editorial and advertising, in the interest of reader credibility. "I am not a businessman, but it has to be good business to be trusted."
