Pages 83-84 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science degree in textiles and clothing, University of Tennessee, Knoxville. 1960. 98 pages.
Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.
Kinsey, Jean (author) and Shiratori, Sakiko (author)
Format:
Paper
Publication Date:
2011-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00491
Notes:
Paper presented at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. 22 pages.
He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
Format:
Paper
Publication Date:
2015-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
Notes:
Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.
