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    Start Over Subject Term economics of information Subject Term farming methods Subject Term willingness to pay

    1. Are consumers willing to pay for sustainability-related poultry practices? The findings are in!

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2019
    Published:
    USA: FMI Foundation, Arlington,Virginia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11434
    Notes:
    5 pages., Online from FMI Foundation., This report summarizes findings of an online survey distributed to 2,000 U.S. egg/chicken consumers with demographics representing the U.S. population. Findings indicated that "price is a significant driver for the majority of consumers, that consumer response is sensitive to information provided about cage-free production practices, and that willingness-to-pay for cage-free eggs changes in the presence of other label attributes."

    2. Economic value of information: wheat protein measurement

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miao, Ruiqing (author) and Hennessy, David A. (author)
    Format:
    Paper
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11313
    Notes:
    Abstract of a paper presented at the Agricultural and Applied Economics Association 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Two-page abstract of a 54-page paper., Study of U.S. wheat farmers' willingness to pay for a near infrared sensor that can segregate wheat grains according to their protein concentration. Findings indicated willingness to pay 4.8 cents a bushel for the sorting technology.

    3. Hen housing system information effects on U.S. egg demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ochs, Dan (author), Wolf, Christopher A. (author), Widmar, Nicole Olynk (author), Bir, Courtney (author), and Lai, John (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11449
    Journal Title:
    Food Policy
    Journal Title Details:
    87 : 101743
    Notes:
    9 pages., Online via UI electronic subscription., A choice experiment was used to evaluate the U.S. public's willingness to pay for egg attributes including housing system, color, size, and certifying agency. A significant difference in willingness to pay for hen housing systems was found using video information treatments describing hen housing systems. Participants were indifferent between hen housing systems when they viewed video treatments describing hen housing systems. However, they clearly preferred the cage-free system when they viewed no video treatments. "Results point towards potential public misunderstanding of the costs and benefits associated with the "cage-free" egg label designation."