de la Paz, Christine (author / University of Connecticut) and Association for International Agricultural and Extension Education
Format:
conference papers
Publication Date:
1997-03-04
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20279
Notes:
Burton Swanson Collection, Section D; from "1997 conference papers : Association for International Agricultural and Extension Education", 13th Annual Conference, 3, 4, 5 April 1997, Arlington, Virginia,
Findings suggest that the contribution of agricultural extension services to India's food production can be claimed to the extent of 64.20 percent especially in the Punjab where this study was conducted with 500 farmers. Agricultural information services accounted for 8.59 percent of impact (increased farm production) on 60.17 percent of farmers. Knowledge gains through publicity and training camps accounted for 8.75 percent of impact on 61.24 percent of farmers.
Ashby, Jacqueline (author), Klees, Steven (author), and Pachico, Douglas (author)
Format:
Book chapter
Publication Date:
1980
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14049
Notes:
Chapter 6 in Emile G. McAnany (ed.), Communications in the rural Third World: the role of information in development. Praeger Publishers, New York. 1980. 222 pages.
12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.
