20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.
Tembo, Rachael (author) and Maumbe, Blessing M. (author)
Format:
Book chapter
Publication Date:
2010
Published:
South Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02157
Notes:
Pages 19-42 in Blessing M. Maumbe (ed.), E-agriculture and e-government for global policy development: implications and future directions. Information Science Reference, Hershey, Pennsylvania. 321 pages.
Via UI online subscription., This article discusses food fraud as not a phenomenon of modern times. The author notes that illegal manipulations occurred as soon as humankind started to trade with food. Examples feature various kinds of manipulations by ancient Greeks and Romans.
