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    2. Advertising and cooperative marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wohlgenant, Michael K. (author)
    Format:
    Discussion paper
    Publication Date:
    1998-08-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10351
    Journal Title Details:
    selected papers session sp-8y: 7 pages
    Notes:
    discussant's comments for American agricultural economics association annual meeting, August 2-5, 1998, Salt Lake City, Utah

    4. Advertising, structural change, and U.S. non-alcoholic beverage demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Kinnucan, Henry W. (author), and Xiao, Hui (author)
    Format:
    Conference paper
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10310
    Notes:
    Selected paper presented to the American Agricultural Economics Association conference, Salt Lake City, Utah, USA. August 2-5, 1998

    6. Are millennials more green? A consumer vs. citizen analysis of dairy product preferences in Canada

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Boaitey, Albert (author) and Goddard, Ellen (author)
    Format:
    Poster
    Publication Date:
    2017-07-30
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: D09408
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017.

    7. Assessing the effectiveness of fluid milk advertising in Ontario

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Goddard, E.W. (author), Tielu, A. (author), and Goddard: Assistant Professor, Department of Agricultural Economics and Business, University of Guelph, Guelph, Ontario, Canada; Tielu: Doctoral Student, Department of Agricultural Economics and Business, University of Guelph, Guelph, Ontario, Canada
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03081
    Journal Title:
    Canadian Journal of Agricultural Economics
    Journal Title Details:
    36(2) : 261-278
    Notes:
    James F. Evans Collection

    8. Bloggers beware: corporate image can soar or plummet in blogosphere

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    W.P. Carey School of Business (author / Arizona State University)
    Format:
    Article
    Publication Date:
    2005-11-23
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37054
    Notes:
    Via online. 3 pages., Includes case example of an unsuccessful blog used to introduce a new milk-flavored drink.

    9. Brand and country influence on purchase intentions: a theory-of-reasoned-action approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brodowsky, Glen (author), Stewart, Kristin (author), and Anderson, Beverlee (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11580
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    24(2) : 251-269
    Notes:
    20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.