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    162. Updates for marketers going direct

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schimek, Rosemary (author), Pence, Jeff (author), Ganos, Alexa (author), Bergeson, Jim (author), Bitter, Gay (author), and Vaughan, Allen (author)
    Format:
    Commentary
    Publication Date:
    2011-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37186
    Journal Title:
    Agri Marketing
    Journal Title Details:
    49(9) : 50, 52-54
    Notes:
    Reports from six organizations that provide direct marketing services to the agriculture industry.

    165. Verily, brethren, the old order changeth: being a few reflections on the present attitude of the retail merchant toward the erstwhile bogie the M.O. catalog

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Daugherty, George H. (author)
    Format:
    Journal article
    Publication Date:
    1916-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16881
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    28(1) : 54-57

    168. When direct response goes to the mountain : selling direct marketing programs to top management

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    David, T. (author / Tim David Marketing Services Inc., New York) and Tim David Marketing Services Inc., New York
    Format:
    Journal article
    Publication Date:
    1985
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00079
    Journal Title:
    Agri Marketing
    Journal Title Details:
    23(11):52-54, 56
    Notes:
    AgComm Teaching

    169. Writing for direct mail: strategy and style

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Guide
    Publication Date:
    1971-11-09
    Published:
    USA: Publisher not identified.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07307
    Notes:
    Paul Hixson Collection., Practice units. 4 pages., Brief units provide practice involving action verbs, active verbs, unified sentences, conciseness, plain words and appropriateness.

    170. Your communication handbook

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Handbook
    Publication Date:
    1961-01-18
    Published:
    USA: Extension Editorial Office, College of Agriculture, University of Illinois at Urbana-Champaign
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: C20841
    Notes:
    various pages within tabbed sections