Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08296
Notes:
Presentation at MediaGrowth Executive Summit, Chicago, Illinois, April 5-7, 2017. 30 pages., Describes shifts in media during the past five years and implications for marketing and media organizations, with special emphasis on agriculture.
International Institute of Communications, London, UK.
Format:
Report
Publication Date:
2000-09-24
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36248
Notes:
Retrieved 3/20/2011, Seminar of this title in Tampa, Florida, September 23-24, 2000, in connection with the annual conference of the International Institute of Communications, IIC 2000. 6 pages.
Online from publisher. 2 pages., Author notes that the COVID-19 pandemic is creating stress for agri businesses concerned about how to communicate effectively with their audiences. Digital obstacles such as ad blocking software, email opt-outs, and spam fatigue have forced marketers to adjust strategies. "Direct mail may offer the best bang for the buck during this pandemic." Consumers can read it whenever they want, it offers more engagement of physical senses, and is a tangible product in their hands.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09907
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 47 pages. PowerPoint slides.
