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    Start Over Subject Term digital Subject Term media effectiveness Subject Term mobile communication systems

    1. 2016 Agri media survey: digital growing but not at expense of print

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinsman, Matt (author / Connectiv Agri Council)
    Format:
    Article
    Publication Date:
    2016-06-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11021
    Notes:
    Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes results of a survey among nearly 3,000 U.S. owners of ranches and farmers.

    2. A community approach: digital innovations for extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bascombe, Keron (author)
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11612
    Journal Title:
    Spore
    Journal Title Details:
    194 : 26-28
    Notes:
    3 pages., Online from publisher website., Following a training course in technology stewardship, actors in the Caribbean's agri-food sector are implementing ICT approaches to provide agricultural advice and support to their local communities

    6. MediaGrowth Executive Summit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bernick, Karen (author)
    Format:
    Presentation
    Publication Date:
    2017-04-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08296
    Notes:
    Presentation at MediaGrowth Executive Summit, Chicago, Illinois, April 5-7, 2017. 30 pages., Describes shifts in media during the past five years and implications for marketing and media organizations, with special emphasis on agriculture.

    7. Mobile is top of mind

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steever, Sara (author) and Paulsen Marketing, Sioux Falls, South Dakota.
    Format:
    Report
    Publication Date:
    2011-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37124
    Notes:
    3 pages., "Agri-marketing's major trends for 2011."

    8. Narrow ad focus increases yield

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrison, Mary E. (author)
    Format:
    Journal Article
    Publication Date:
    2009-06-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30278
    Journal Title:
    B to B
    Journal Title Details:
    94(9) : 4
    Notes:
    Reports on the complexities of agricultural marketing, including the role of traditional and new media for serving producers.

    10. Study shows digital media use expands among ag producers, traditional media use remains strong

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2016-06-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11022
    Notes:
    From Connectiv Agri Council online via AgriMarketing Weekly. 2 pages., News release summarizing results of the 2016 Agricultural Media Channel Study.