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    2. Driving agribusiness with technology innovations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tamanidis, Theodore (author), Viachopoulou, Maro (author), and Papathanasiou, Jason (author)
    Format:
    Book
    Publication Date:
    2017
    Published:
    International: Hershey: Business Science Reference
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10101
    Notes:
    384 pages., Book in University of Illinois online collection. 9781522521082 (electronic bk.) 1522521089 (electronic bk.)

    4. MediaGrowth Executive Summit

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bernick, Karen (author)
    Format:
    Presentation
    Publication Date:
    2017-04-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08296
    Notes:
    Presentation at MediaGrowth Executive Summit, Chicago, Illinois, April 5-7, 2017. 30 pages., Describes shifts in media during the past five years and implications for marketing and media organizations, with special emphasis on agriculture.

    5. Mobile is top of mind

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steever, Sara (author) and Paulsen Marketing, Sioux Falls, South Dakota.
    Format:
    Report
    Publication Date:
    2011-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C37124
    Notes:
    3 pages., "Agri-marketing's major trends for 2011."

    6. Narrow ad focus increases yield

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Morrison, Mary E. (author)
    Format:
    Journal Article
    Publication Date:
    2009-06-22
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30278
    Journal Title:
    B to B
    Journal Title Details:
    94(9) : 4
    Notes:
    Reports on the complexities of agricultural marketing, including the role of traditional and new media for serving producers.

    9. Utilizing digital media in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Landry, Lesley (author), Carlson, Wayne (author), Johnson, Michele (author), Harding, Shawn (author), Stewart, Janine (author), and Steever, Sara (author)
    Format:
    Journal article
    Publication Date:
    2016-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06564
    Journal Title:
    Agri Marketing
    Journal Title Details:
    54(1) : 18-20