Lindsey, G. (author), Novak, K. (author), and CGNET Services International, Palo Alto, CA.
Format:
Conference paper
Publication Date:
1989
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06808
Notes:
CD-ROM, AGRICOLA IND 91042710, In: Harris, K.M., ed. Crop protection information : an international perspective : proceedings of the International Crop Protection Information Workshop; held at CAB International, Wallingford, UK, April 1989. Wallingford, Oxon, UK : CAB International, 1989. p. 27-48.
Akhouri, M. M. P. (author), Singh, R. P. (author), and Department of Extension Education, Haryana Agricultural University, Hissar; Department of Extension Education, Haryana Agricultural University, Hissar
Format:
Journal article
Publication Date:
1974
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05160
Lamble, Wayne (author), Seaman, Don (author), and Lamble: Professor, Faculty of Extension, University of Alberta, Edmonton, Alberta, Canada; Seaman: Professor, Educational Human Resource Development, College of Education, Texas A&M University, College Station, TX
Format:
Book chapter
Publication Date:
1994
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C07359
Notes:
See C07353 for original, In: Donald J. Blackburn (ed.) Extension Handbook: Processes and Practices, 2nd edition, 1994. Toronto, Canada: Thompson Educational Publishing, Inc. p. 46-56
21 pages., Via online journal., This project is an examination of how strategies for innovation in fertilizer application are communicated to agricultural communities. Specifically, this project examines the 4R Nutrient Stewardship Program‒a public communication campaign seeking to encourage the use of specific strategies, tools, and best practices in fertilizer application. The campaign is advanced by the Fertilizer Institute, an industry trade association, and targets local agricultural communities within the United States. To understand how this campaign functions to encourage adoption of innovative fertilizer application behaviors, this project draws on the principles of diffusion of innovations theory as well as established concepts within public relations, including issues management.
