22 pages, via online journal, Traditionally, 4-H agents have been communicating with stakeholders through newsletters; either in print or online. 4-H agents have used social media as an additional tool to communicate with their stakeholders since its introduction. Social media communication can help maintain or increase stakeholder involvement in the 4-H program because a large percentage of the population is active on social media. Using Uses and Gratifications Theory and Diffusion of Innovations Theory as frameworks, this study sought to determine how Florida 4-H agents engaged with their stakeholder audiences using social media, and vice versa. The uses and gratifications motivations for engaging in media were used to understand what motivations were used to engage their audience and what type of posts (according to motivation) stakeholders were engaged in most. The diffusion of innovations innovation-decision process helped to understand the audiences’ decision to engage in posts dependent upon the motivation used. The results of this study concluded the selected 4-H programs differed in the content that they posted but the 4-H stakeholders did not differ in how they engaged in their respective programs posts.
Diaz-Bordenave, Juan E. (author / Inter-American Institute of Agricultural Sciences, Rio de Janeiro, Brazil) and Inter-American Institute of Agricultural Sciences, Rio de Janeiro, Brazil
Format:
Conference paper
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes12; 31 Document Number: B03101
Notes:
Mason E. Miller Collection; Theodore Hutchcroft Collection, In: Communication strategies for rural development : proceedings of the Cornell-CIAT International Symposium; 1974 March 17-22; Cali, Colombia, S.A. Ithaca, NY : Cornell University, 1974. p. 205-217
11 pages, During the early stages of the COVID-19 pandemic (March-April 2020), opinion leaders in agriculture and natural resources (ANR) were asked to participate in a survey about the impacts of the crisis on the ANR industry specifically about their concerns related to communication, economics, level of preparedness, and health during this crisis. Of the 225 ANR leaders who participated, the majority were concerned that members of the public were sharing inaccurate information about COVID-19; others they come into contact with were not taking appropriate measures to avoid contracting COVID-19; about the impact of COVID-19 on the U.S. economy, their state’s economy, and the global economy; and other countries’ level of preparedness to deal with COVID-19. ANR leaders were consistently the most concerned about items that were outside of their direct sphere of influence. Implications from this work are that ANR leadership programs should incorporate programing to help ANR leaders understand how to be influential during a crisis at a national and international level. For statewide ANR leadership programs, it is recommended to include programming sessions related to identifying and sharing credible information and enabling and inspiring those in their circle of influence to do the same.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10093
Notes:
Pages 81-83 in Workshop on communications linkages between national programs and international agricultural organizations, Cali, Colombia, April 14-18, 1986., This presentation abstract is maintained in ACDC storage within Document No. D09983, Abstract of a conference presentation from the files of the Agricultural Communications Program, University of Illinois, Urbana-Champaign.
Patel, I.C. (author / Agricultural Extension, College of Agriculture, Junagadh, Gujarat State, India) and Agricultural Extension, College of Agriculture, Junagadh, Gujarat State, India
Format:
Journal article
Publication Date:
1972-09
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05342
Huffman, Wallace E. (author / Assistant Professor of Economics, Oklahoma State University) and Assistant Professor of Economics, Oklahoma State University
Format:
Journal article
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00078
INTERPAKS, Study examines the contribution of education to production both as an "allocative effect" and as a "worker effect". An allocative effect is based on the decision making process and refers to an individual's ability to acquire, decode, and sort market and technical information efficiently. Worker effect reflects education's effect on technical efficiency, or the ability of the more educated worker to produce more from a given set of inputs. The study focuses on a single aspect of allocative ability - adjustment of Midwestern U.S. farmers to the changing optimum quantity of nitrogen fertilizer in corn production. The hypothesis is that rate of adjustment can be explained by economic variables: the rate is positively related to education of farmers, availability of information (extensio), and scale incentive to be informed (acres of corn) is supported by the results. It is also noted that education and extension serve as substitute sources of allocative efficiency.
