Examines adaptation as a dynamic diffusion of innovations process in which adopters change innovations according to their individual needs. Adaptation may be explained by three factors: (a) the differing interpretation of innovation components by individual adopters, (b) an individual's level of adopter innovativeness or readiness to accept change and [c] the generative learning process whereby an individual relates new information prior knowledge and experience. Adaptation may occur unconsciously at the beginning of the diffusion process. Those who study the adaptation process should begin at the initial awareness state when potential adopters are forming their opinions and ideas about an innovation. Author uses an example involving a group of Kalahari bushmen first considering a sample of soft drink that they are told can quench thirst.
Batte, Marvin (author), Arnholt, Michael (author), Prochaska, Steve (author), and Agricultural, Environmental, and Development Economics, Ohio State University, Columbus.
Format:
Research report
Publication Date:
2001-12-20
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23654
International: International Training Division, Office of International Cooperation and Development, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C30032
Notes:
Estimated 150 pages., "Tested training experiences for participants working in rural development programs." Outline and resources for a six-week course.
