Abstract and citation via Ebscohost.com. 1 page., Article focuses on the impact of mass media in rural development, including experiences of development communication in India.
Hassan, Musa Abu (author / Department of Development Communication, Centre for Extension and Continuing Education, Agriculture University of Malaysia, Serdang, Selnagor, Malaysia)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08030
Notes:
James F. Evans Collection, Mimeographed, 1994. 25 p. Paper presented at the Association for Education in Journalism and Mass Communication Convention in Atlanta, GA, August 10-13, 1994., This study examines the ways in which staff of communication units in agricultural extension agencies in Malaysian select media to transfer knowledge to their clients. The findings revealed that the respondents regard actual objects are best in knowledge transfer activities, followed by media that convey reality with a high degree of fidelity. With regard to the selection elements considered important, they choose audience characteristic, followed in order by purpose of communication, audience media preference and time given to complete the media. (original)
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Summarizes findings of a study by the Philippine Tobacco Research and Training Center. They revealed three effective means of disseminating information to tobacco farmers.
25 pages., Online via UI e-subscription, Researchers evaluated the role of media through qualitative feedback from smallholder farmers identified by Community Markets for Conservation through radio programming efforts involving sustainable agriculture. Results demonstrated the centrality of the radio programming alongside other forms of communication such as extension and farmer-to-farmer communication, as well as written and visual communication.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10399
Notes:
2 pages., Via online. Statement endorsed by media participants at the Media Round Table Dialogue on Agriculture Investment in Ghana, September 13, 2017, in Accra, Ghana., Offering three recommendations to the government of Ghana, government agencies, civil society, development partners and donors for supporting a proactive media network.
