3 pages., Online from publisher website., Following a training course in technology stewardship, actors in the Caribbean's agri-food sector are implementing ICT approaches to provide agricultural advice and support to their local communities
Online from publisher website., By embracing modern technology and engaging enthusiastic young people, the work of an NGO in Malawi is extending the reach of agricultural extension across the country.
Sahay, B.N. (author), Singh, I.B. (author), and Ph.D. student, Department of Agricultural Journalism, University of Wisconsin, Madison, WI; Dy. Director (S.W.), P.E.O., Planning Commission, New Delhi, India
Format:
Journal article
Publication Date:
1970-09
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 39 Document Number: B04461
25 pages., Online via UI e-subscription, Researchers evaluated the role of media through qualitative feedback from smallholder farmers identified by Community Markets for Conservation through radio programming efforts involving sustainable agriculture. Results demonstrated the centrality of the radio programming alongside other forms of communication such as extension and farmer-to-farmer communication, as well as written and visual communication.
International: Oxford and IBH Publishing Co. Pvt. Ltd., New Delhi, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23079
Notes:
ISBN: 81-204-0833-0, 213 pages., From the back: One of the basic management functions of a good extension system is to improve the quality of extension contact with clientele. To be able to do this extension and research workers and policy makers must understand the process of communication at the problem solving level and have the knowledge and ability to plan an effective communication strategy and be able to select and use appropriate technologies and methods.
The major focus of the book is on concept building and on explanations of procedures at the application level.
It has been specially prepared for students in agricultural colleges and universities pursuing courses in communication process, extension teaching methods and audio visual aids. Besides it will help a large number of extension workers in the field with a mandate to transfer technology in a planned and effective manner in the areas of agriculture, health, family planning, rural development, etc.
The book introduces several new concepts such as communication competence, communication effectiveness, communication intelligence and deals critically and exhaustively with the current theories of communication with a touch of the author’s global experience. It also introduces several innovative extension teaching methods such as agricultural clinics, flag method, peripatetic team visits, agricultural games, etc
