Describes efforts of the East Carroll Tourism Initiative for planning and organizing cultural and tourism events to enhance the image of the parish and create economic opportunities.
McKay, Floyd J. (author / Department of Journalism, Western Washington University, Bellingham, WA)
Format:
Conference paper
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06327
Notes:
James F. Evans Collection, Mimeographed, 1992. 28 p. Paper presented at the 1992 Convention of the International Communications Division, Association for Education in Journalism and Mass Communication
13 pages., Online via AgEconSearch., Author presented a marketing approach in formation and promotion of the rural tourism product, based on resources the Republic of Serbia has.