INTERPAKS; see also C07214, Aims to show that it can be of great advantage to the design of a rural development project if the cognitive strategies which lie behind farmers' decisions to adopt new technology are understood. This is done by using a case study of an agronomic recommendation of the Plan Puebla in Mexico which did not diffuse. Of the 1973-4 recommendations, the one to increase the number and change the timing of fertilizer applications was the non-adopted recommendation. The theory of choice used in this study assumes that people choosing between two alternatives do not make complex calculation of the overall worth or utility of each alternative. Instead people tend to use procedures which simplify their decision making calculations.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 43 Document Number: B05240
Notes:
INTERPAKS, Mimeographed, 1977. Paper presented at the Symposium on Risk and Uncertainty in Decision Processes of Small Farmers in Less Developed Countries, San Diego, CA, July 31-August 3, 1977. 27 p., Describes research towards the generation of production technologies appropriate to the conditions of small farms. notes the conclusion drawn about the decision processes followed by small farmers with regard to what, how much and how to produce, soil preparation, seeding or planting, use of fertilizer, weed control, diseases and insect control, harvesting, and product handling. Despite efforts to transfer improved technologies, small farmers have been reluctant to adopt them, mainly because they perceive them to be inappropriate for their particular conditions and resources and because the element of risk is too strong.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07126
Notes:
James F. Evans Collection, In: Report of research completed during the past year. Department of Agricultural Journalism, University of Wisconsin, Madison. Prepared for NCR-90 meeting, Oct. 26-28, 1988. Mimeograph, 1988. p. 4-5
Dickrell, Peter A. (author) and McCracken, Vicki A. (author)
Format:
Report
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07076
Notes:
James F. Evans Collection; Highlights and Table of Contents, Pullman, WA : IMPACT Center, College of Agricultural and Home Economics, Washington State University, [1987]. Information Series no. 14. 43 p., U.S. consumers' past acceptance of food technologies (microwaves, artificial sweeteners, etc.) and their current decision-making process were examined in this study in order to assess potential acceptance and usage of irradiation foods. Benefits of food irradiation are explained.
Lassa, Mitch J. (author), Wilmer, Hailey (author), Boone, Madison (author), Brown, Zach (author), Derner, Justin D. (author), Peck, Dannele E. (author), Thissen, Carmen (author), and Marlow, Clayton (author)
Format:
Journal article
Publication Date:
2020-10
Published:
United States: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12286
15 pages, This article offers the Extension community a pathway to drought resilience and climate-related conversations through knowledge exchange workshops. In 2017, a "flash drought" affected eastern Montana, and ranchers in the region faced numerous challenges. Moreover, drought-favorable climate conditions are predicted to increase for the region. We held five workshops to facilitate an exchange of adaptive drought management strategies, focusing on key themes for drought resilience: (a) drought planning and adaptive management, (b) use of local knowledge networks, (c) flexible stocking and grazing, and (d) adaptation to shifting baselines. Extension can use this approach to foster multidirectional knowledge sharing to strengthen ranching resilience to drought conditions.
