Zanello, Giacomo (author), Shankar, Bhavani (author), and Srinivasan, C.S. (author)
Format:
Paper
Publication Date:
2012-04
Published:
Ghana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00950
Notes:
Paper presented at the 86th annual conference of the Agricultural Economics Society, University of Warwick, United Kingdom, April 16-18, 2012. 23 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09911
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 21 pages. PowerPoint
8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.
