Hayes, K.G. (author), Hyle, A.E. (author), and Oklahoma State University}Oklahoma State University
Format:
Conference paper
Publication Date:
1996
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08830
Notes:
The 93rd annual meeting of the Southern Association of Agricultural Scientists --Communications Section. Greensboro, North Carolina. February 4-7, 1996; p. 21-26
Garrett M. Steede (author), Courtney Meyers (author), Nan Li (author), Erica Irlbeck (author), Sherice Gearhart (author), and Texas Tech University; University of Minnesota - Twin Cities
Format:
Journal article
Publication Date:
2018
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10103
Article 4; pgs. 1-16, On January 1, 2017, the final rule of the Veterinary Feed Directive (VFD) was put into place requiring
antibiotics approved for both humans and animals to be discontinued for growth promotion. This change was
brought on by the role growth promoters in livestock production play in the development of antibiotic
resistance. Antibiotic resistance increases the costs associated with human health care by increasing the length
of stays in the hospital and requiring more intensive medical care for patients. The purpose of this study was to
explore sentiment and characteristics of social media content and the characteristics of the key influencers
whose opinions had the greatest amount of reach on social media in regard to antibiotic use in livestock and
antibiotic resistance. Nuvi, a social media monitoring program, provided sentiment for each tweet and coded
64.8% of the content (n = 129) as negative compared to 38.2% (n = 76) humans coded as negative. The
contrast between human coders and Nuvi indicates there could be discrepancies between how Nuvi codes
content and the way a human might interpret the content. No key influencer discussed antibiotic use in
livestock positively. Findings suggest agricultural communicators should not rely completely on the output
from sentiment analysis programs to evaluate how the public discusses issues related to agriculture,
particularly controversial issues. Further, agricultural communications practitioners should prioritize
monitoring the content shared by key influencers in an effort to better understand the content being shared by
the most influential users. Recommendations for future research are provided.
Kraenzle, Charles A. (author / Agricultural Cooperative Service (ACS) Director, Cooperative Management Division) and Agricultural Cooperative Service (ACS) Director, Cooperative Management Division
Format:
Journal article
Publication Date:
1986-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05180
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10562
Notes:
3 pages., via blog from Janzen Ag Law - online via AgriMarketing Weekly., Since big data arrived in agriculture a few years ago, I have watched companies struggle with how to address farmers' concerns with ag data privacy, security, and control. Some companies have started with a clean sheet of paper and drafted agreements that reflect what they actually do. Others have taken a short cut by cutting and pasting agreements from other industries. The result is that contracts for ag data collection, use and sharing are inconsistent and often miss the point-to communicate the company's intentions with users.
8pgs, The agribusiness sector includes a diverse group of interests - crop producers, livestock and meat producers, poultry and egg companies, dairy farmers, timber producers, tobacco companies and food manufacturers and stores. The industry has new-found relevance going into 2019 as the trade war between China and the United States continues to rage leaving many in the business, especially soybean farmers, hurting.
The industry's giving reached its peak in the 2016 presidential cycle spending more than $118 million. The number fell in 2018 to more than $92 million, but was good for the third-highest spending cycle, and highest for a midterm, the industry has had.
Errington, Andrew J. (author), Olu-Okelola, Moses (author), and Olu-Okelola: Ministry of Agriculture, Water Resources and Rural Development, Federal Department of Agriculture Planning and Communication Unit, Lagos, Nigeria; Errington: Farm Management Unit, University of Reading, Earley Gate, Reading, UK
Format:
Journal article
Publication Date:
1988
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: C05372
4 pages., Online via AgEconSearch, Authors explain the basic concepts of Internet+ and big data, analyze the main problems in the application of big data technology in agricultural informationization, summarize corresponding solutions from the aspects of government guidance, financial input, open sharing of agricultural big data, big data storage and processing, data mining, etc., and describe prospects ahead in the province.