Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11675
Notes:
2 pages., Online via AgriMarketing Weekly., Summary of research by The Sustainability Consortium of Farm Journal among more than 400 U.S. farmers in more than 40 states. The survey invited their perspectives on sharing data about their production practices with downstream supply chain organizations, such as food companies and retailers. Findings suggested that growers value data collection, the environment, and conservation agriculture practices on their farmers, but hold concerns about sharing farm data.
Subhead: "Are the many alliances and acquisitions among platforms really designed to benefit farmers?" ... "While a data-sharing platform may put growers in the driver's seat when it comes to how their information is distributed, ag tech providers have not always done a good job of communicating that message. 'Problems arise when owners of the data feel as though they no longer understand who is accessing their data and why,' Tatge says."
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
Woodard, Josua D. (author), Sherrick, Bruce J. (author), Atwood, Deborah H. (author), Blair, Robert (author), Fogel, Greg (author), Goeser, Nicholas (author), Gold, Barry (author), Lewis, Josette (author), Mattson, Carl (author), Moseley, Jim (author), O'Mara, Collin (author), Piotti, John (author), Salas, Bill (author), Scarlett, Lynn (author), Duncanson, Kristin Weeks (author), and Yoder, Fred (author)
Format:
Journal article
Publication Date:
2018
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09927
