Via Lexis-Nexis. 2 pages., Examines whether recent cessation of the Iowa Pork Queen program may mean a similar fate for the Alice in Dairyland program in Wisconsin.
Will, Lester J. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1954-10-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36884
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 18, Delivered at the APA annual meeting, Chicago, Illinois, October 19, 1954. 5 pages., Emphasizes the role of consumer research in guiding communications efforts.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10664
Notes:
Eugene A. Kroupa Collection, Case 5 Conference Workshop, Milwaukee, Wisconsin, December 13, 1981., Contains a selection of how-to articles, sample questionnaires, and other resources for conducting surveys. Includes a questionnaire about Wisconsin dairy farmers' opinions regarding dairy product promotion.
