Wingenbach, Gary J. (author) and Rutherford, Tracy A. (author)
Format:
Research report
Publication Date:
2005-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22253
Notes:
Available in CD and paper formats., Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 12 pages.
10 pages., Online via UI electronic subscription, Results from analysis of a scale-adjusted stated preference technique (mostly best-worst scaling) showed considerable heterogeneity in consumers' perceptions of trust and choice variability related to use of nanotechnology in food production and packaging. Findings provided insights in the development of risk communication and management.
