Authors analyze four message formats in risk communications: persuasive, balanced, dialectical, and dialectical with narrative stories. "Preliminary evidence suggests that dialectical messages are successful in increasing respondent critical thinking about risk issues, while not significantly increasing respondent level of concern compared with other message types."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29126
Notes:
Online via CCA News. 2 pages., Summary of remarks by journalist Jacqui Banaszynski to those at the 2009 conference of the Cooperative Communicators Association.
Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
Format:
Book
Publication Date:
1959
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04312
Notes:
Contains Preface and Table of Contents only; See B04313 to B04329 for individual chapter, 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. 390 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03047
Notes:
Brief summaries of research conducted by graduate students and faculty members in the Department of Agricultural Journalism, University of Wisconsin during 1967 and 1968. 16 pages.
