Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10720
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, 2 pages.
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Speech
Publication Date:
1973-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10722
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the 1973 American Farm Bureau Federation Information Conference, Rochester, New York. 17 pages., Author describes six concerns about where farmers are going to get their information during the years ahead. Also, he notes that he "can't imagine anything, including religion and politics, that is so fraught with misunderstanding, danger and distrust as farmers' public relations." Suggests two points that might gain general acceptance: (1) farm organizations aren't going to get together in the name of public relations or anything else and (2) public relations is extremely hard, difficult work. Offers suggestions.
"Meredith's primary legacy was in the field of journalism, where he gave force to a publishing concept now called 'Service Journalism.' Meredith was aware of publishing trends, but he never strayed from the success formula that he discovered: Service."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36878
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 15, Delivered to the American Association of Advertising Agencies, East Seaboard Convention, New York City, New York, December 3, 1940. 6 pages., Describes how farm papers cover agriculture and serve their readers..
