Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Speech
Publication Date:
1973-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10722
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the 1973 American Farm Bureau Federation Information Conference, Rochester, New York. 17 pages., Author describes six concerns about where farmers are going to get their information during the years ahead. Also, he notes that he "can't imagine anything, including religion and politics, that is so fraught with misunderstanding, danger and distrust as farmers' public relations." Suggests two points that might gain general acceptance: (1) farm organizations aren't going to get together in the name of public relations or anything else and (2) public relations is extremely hard, difficult work. Offers suggestions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12782
Notes:
Pages 39-45 in M.R. Dua and V.S. Gupta (eds.), Media and development: themes in communication and extension. Har-Anand Publications, New Delhi, India. 176 p.
Sjolander, Annika Egan (author) and Jonsson, Anna Maria (author)
Format:
Book chapter
Publication Date:
2012
Published:
Sweden
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02375
Notes:
Pages 47-71 in Louise Phillips, Anabella Carvalho and Julie Doyle (eds.), Citizen voices: performing public participation in science and environmental communication. Intellect, Bristol, UK. 231 pages.
